AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps Performance in Africa - Q2 2022
In Q2 2022, top beauty retail apps in Africa showed varying trends in downloads and active users. Apps like Bath&BodyWorks and Eva Cosmetics saw significant activity, while others like Mazaya Stores had steady performance.
In the second quarter of 2022, the top beauty retail apps in Africa demonstrated diverse performance metrics in terms of downloads and active users. Here’s a detailed look at their performance:
Bath&BodyWorks from M.H. Alshaya Co. W.L.L. had noteworthy weekly downloads, peaking at approximately 11.1K in the week of April 25. The app also experienced a significant increase in weekly active users, reaching a high of 23.3K in the week of May 23.
Eva Cosmetics, published by Pan Arab Media Inc., launched in early April and saw its weekly downloads surge to 8.5K in the week of June 6. This app maintained a steady influx of new users throughout the quarter.
Nabda from Nabda Platform saw a significant initial download spike of 5.5K in the week of March 28, followed by a gradual decline over the quarter, ending with 138 downloads in the last week of June.
BeautyStore by MCOM experienced varying download trends, with a notable peak of 1.7K in the week of April 25. The app had a relatively stable performance, with minor fluctuations throughout the quarter.
Mazaya Stores demonstrated a consistent download rate, culminating in 767 downloads in the final week of June. This steady performance indicates a loyal user base and consistent interest in the app.
These insights are brought to you by Sensor Tower, where more detailed analytics and trends can be explored.
